The Space
Highland Brewing Company is a distinctive brewery wedding and event venue in East Asheville, set on a sprawling site that has become far more than just a brewing operation. As Asheville’s original craft brewery, founded in 1994 by immigrant entrepreneur Oscar Wong and now the largest independent, family-owned brewery native to the Southeast, Highland pairs a genuine Asheville story with an expansive, character-rich property. The brewery moved in 2006 to its 40-acre home on a hill in East Asheville, a site once home to Blue Ridge Motion Picture Studios, and has transformed it into a true event destination. For couples who want a fun, authentic Asheville wedding with real craft-beer character and a spacious, distinctive setting, Highland Brewing Company offers a venue that celebrates the city’s pioneering brewing culture. It is a natural fit for couples who want their wedding to feel unmistakably Asheville.
Capacity & Layout
Highland Brewing Company’s expansive East Asheville property gives couples a flexible, character-rich canvas for the celebration. Set on 40 acres of land on a hill, the site offers a mix of indoor brewery event spaces and outdoor grounds, so couples can shape the flow of the day from the ceremony to cocktails to dinner and dancing across distinct settings. That combination of indoor and outdoor space gives the day a natural progression and a genuine weather backup, and the spacious site handles both larger celebrations and more intimate gatherings. The brewery setting, with its authentic craft-beer character, gives the reception a fun, relaxed energy that a standard ballroom cannot match. Having room to spread the celebration across the hilltop property keeps guests engaged and the day feeling distinctly Asheville from start to finish.
Amenities
Highland Brewing Company’s biggest amenity is its authentic craft-beer character and the energy of a genuine Asheville institution. As Asheville’s original and the Southeast’s largest independent, family-owned brewery, Highland brings its own celebrated beers and a fun, welcoming atmosphere to every celebration, which is a real draw for couples who love craft beer and local culture. The 40-acre hilltop site, with its brewery spaces and outdoor grounds, gives photographers a distinctive, character-rich backdrop that stands apart from a traditional venue. The property’s transformation into a robust event destination means it is well practiced at hosting gatherings of all kinds. For the entertainment, the enclosed brewery event spaces give a wedding DJ solid structure and controlled acoustics to build sound and lighting into, so the reception stays lively and the dance floor stays full within a genuinely fun, unmistakably Asheville setting.
Location & Getting There
Highland Brewing Company sits on a 40-acre site in East Asheville, which gives couples an authentic Asheville setting with the convenience of the city right at hand. That location is a genuine advantage, since out-of-town guests can stay in Asheville, enjoy the city’s celebrated restaurants, breweries, and arts scene, and reach the venue easily, and Asheville Regional Airport is a straightforward drive for anyone flying in. Asheville offers abundant hotels and lodging for guests, and the brewery itself is part of a robust craft-beer community that gives everyone plenty to explore around the wedding. Yet the hilltop, 40-acre setting in East Asheville gives the property room and a distinctive character once you arrive. That combination of a genuine, one-of-a-kind Asheville brewery setting with easy access to the city is a big part of what makes Highland Brewing Company such a memorable place to celebrate.
Why Couples Book Dow Oak Here
You only get one reception at this venue, so it should be run by a team that already knows how to make a room like it work:
- We have actually performed at this venue, so we plan for its sound, layout, and flow instead of guessing on your night
- One team for your DJ and MC, photo booth, and custom lighting, on a single plan and one contract
- Backup DJs scheduled and on call, with your full plan shared across our team
- An online planning portal plus a planning call before the day
- More than 3,000 five-star reviews on The Knot, WeddingWire, and Google
- Transparent pricing with no hidden fees, and just $400 reserves your date
Wedding DJ FAQ
Have you performed at this venue before?
Yes. Every venue in our directory is one we have actually worked, so we already know how to set up, light, and run the room for a wedding, from ceremony sound to the last dance.
How much is a wedding DJ?
Our wedding DJ packages start at $1,500, and just $400 reserves your date. Your final price depends on add-ons like a photo booth, uplighting, or ceremony sound.
Do you provide lighting and a photo booth too?
Yes. One team handles your DJ and MC, color-matched uplighting, and a modern photo booth on a single plan.
What happens if our DJ has an emergency?
We always have trained backup DJs scheduled and on call, with your full plan shared across our team, so someone can step in seamlessly.
How do we book you?
Check your date using the form on this page. We confirm availability, send your pricing, and a $400 deposit reserves your date.
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Check Your Date Just $400 reserves your date.Check Your Date
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Fill out the form and a real member of our team reaches out, usually the same day. No call center, no pressure.
- Backup DJs & photo booths on call 24/7
- Just $400 reserves your date
- Free setup and teardown, every time
★★★★★ Rated 5.0 by 3,000+ couples and hosts
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